Nexa3D announces new additions to reseller network and appoints former Uber and Amazon executive to board of directors

Nexa3D has announced new distribution agreements in the UK and Korean markets and has also made a new appointment to its board of directors.

CREAT3D will resell its NXE 400 stereolithography system throughout the UK, while Brulé, who last week agreed a deal to supply the machine in Japan, will do the same in South Korea. Meanwhile, former Uber executive Jeff Holden has joined the board of directors to round off a busy month for the company, which began with the permanent appointment of co-founder Avi Reichental as CEO.

The deals with CREAT3D and Brulé further strengthen Nexa3D’s ambition to establish a global presence. Nexa3D has secured Disc Direct as a reseller in Germany, Austria and Switzerland, Dyanmism is distributing its NXE 400 system throughout North America, and the company says a deal has also been agreed with a company in Russia. 

Both CREAT3D and Brulé have been selected for their experience with supplying additive technologies to key customers in industry and academia. CREAT3D has connections in the aerospace, automotive, motorsport and consumer products markets, while Brulé counts Bosch Korea, Hyundai Construction and Kaist University among its customer base.

“The UK is a crucial part of Nexa3D’s expansion into the European market,” commented Reichental, who also praised Brulé’s ‘outstanding reputation and extensive local presence’ in the Korean market.

Nexa3D has also brought on a big reputation at board level. Jeff Holden was Uber’s Chief Product Officer for four years, having previously spent nearly nine years at Amazon in various roles. He is now the CEO of Atomic Machines, a company he helped to found.

While at Uber, Holden helped to lead the development of Uber Eats and had a hand in the creation of the company’s AI Labs. Years earlier, he was responsible for worldwide consumer applications at Amazon, working closely with founder Jeff Bezos as a senior vice president. It is hoped this level of experience will be a valuable resource in future developments at Nexa3D.

“We are delighted to welcome Mr Holden to Nexa3D’s board of directors given his work with ground-breaking technologies,” said Reichental. “His extensive experience and knowledge on how exponential technology disrupts entire sectors will help guide Nexa3D’s continued development of its own technology which is already breaking speed and cost barriers for 3D printing.”

“There is unparalleled change occurring within the 3D printing industry,” added Holden. “Nexa3D is a company that offers a huge boost for organisations seeking a performance upgrade to compete within additive manufacturing. I’m thrilled to be able to draw on my experience and insights from the broader tech sector to help catapult Nexa3D to new realms of productivity within Industry 4.0.”

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